Enhance Your Sales Impact with AI Innovation
The most effective sales techniques seamlessly integrate AI, feeling less like a tool and more like a natural extension of your skills. Become adept in innovative methodologies, core practices and the latest AI applications as you prepare to excel in this dynamic field and stay ahead of the curve. The Strategic AI for Sales Program, brought to you by industry leaders, will guide you in crafting strategies that support business objectives and equip you with the competencies needed to succeed.
About the Strategic AI for Sales Program
In today's fast-paced business world, embracing AI isn't just an option; it's a strategic necessity for sales success. This course is your guide to understanding the core concepts and applications of AI in sales. We'll dive deep into the workings of AI, uncovering its power in streamlining sales processes, elevating customer interactions and crafting personalized strategies.

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8 Modules Online ($4,995)
Rolling Admission - Start Anytime
- Self-paced
- Workbooks, eBooks & all course materials
- Hands-on projects
- Interactive discussion boards
Strategic AI for Sales Curriculum
The Strategic AI for Sales curriculum merges cutting-edge AI insights, strategic sales methodologies, practical applications and engaging discussions across eight comprehensive modules. Guided by seasoned sales and AI experts, you'll dive deep into their real-world experiences and strategic advice.
Upon completion, you'll emerge with actionable strategies, a deeper understanding of AI's impact on sales and a certificate symbolizing your commitment to professional growth and innovation in your career.
Understand AI's essential role in revolutionizing sales, grasping fundamental principles and strategic applications. This module lays the groundwork for integrating AI into your sales techniques, enhancing strategy dynamism and overall sales performance.
- Discover AI's potential to transform sales.
- Learn fundamental AI concepts for competitive advantage.
- Prepare for AI integration across sales functions.
- Equip yourself with knowledge to dynamically enhance sales strategies.
Dive into how AI reshapes CRM systems, significantly improving customer engagement and operational efficiency. You'll see how AI can turn CRM data into actionable insights for personalized customer experiences, driving smarter, data-driven CRM strategies.
- Revolutionize CRM management with AI's capabilities.
- Transform complex data into personalized customer insights.
- Master smarter, AI-driven CRM decisions for better outcomes.
- Enhance CRM strategies through AI's analytical power.
Witness the transformative effect of AI and Virtual Reality (VR) on sales training, fostering an immersive and engaging learning environment. This module emphasizes the customization of training through AI, ensuring sales professionals can track progress and optimize skills effectively.
- Upgrade sales skills with cutting-edge AI and VR.
- Experience dynamic, practical learning environments.
- Harness AI tools for targeted training improvements.
- Personalize training approaches using AI analytics.
Explore the significant impact of AI on automating and personalizing sales strategies, leading to more efficient processes and increased customer satisfaction. Learn how leveraging AI insights can streamline operations and drive better sales outcomes.
- Investigate AI's transformative power in sales automation.
- Boost customer satisfaction with AI-driven personalization.
- Streamline operations with efficient AI tools.
- Utilize AI for strategic advantages in sales.
Utilize AI to unlock predictive analytics and gain deeper insights into customer behaviors, refining marketing and sales strategies to be more aligned with customer needs. This module will transform your approach to data, enabling strategic, customer-centric decision-making.
- Employ AI for deeper market insights and customer understanding.
- Adapt marketing strategies based on AI insights.
- Enhance sales effectiveness with tailored approaches.
- Transform insights into actionable strategies for better customer engagement.
Discover how reinforcement learning enhances sales strategies, making them more adaptable and responsive to the market. You will be focusing on using AI to optimize sales tactics, improving customer loyalty and personalizing the sales experience.
- Apply adaptive learning for strategic sales optimization.
- Tailor sales tactics for maximum impact with AI.
- Boost customer loyalty through personalized strategies.
- Achieve sales excellence with AI-enhanced decision-making.
Learn about AI's critical role in unifying and optimizing sales experiences across various channels, ensuring a seamless and consistent customer journey.
- Harmonize cross-channel sales experiences with AI.
- Ensure consistent brand experiences across all platforms.
- Maximize customer engagement with AI-driven strategies.
- Leverage comprehensive AI solutions for omnichannel excellence
Tackle the ethical implications of leveraging AI in sales, emphasizing the importance of fairness, bias reduction and responsible AI use. This will prepare you to implement AI technologies thoughtfully, fostering trust and integrity in sales practices.
- Navigate ethical considerations in AI applications.
- Promote fairness and reduce bias with ethical AI use.
- Cultivate trust and accountability through responsible practices.
- Establish a foundation for ethical technology use in sales.
Complete a hands-on project to apply and showcase your AI sales strategies in real-world challenges. This plan provides a roadmap for integrating AI into sales, enhancing customer engagement and aligning with business goals for a significant shift in sales dynamic.
Strategic AI for Sales Instructors
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Eric GreenbergEric Greenberg is an entrepreneur and author, currently leading Zschool as CEO. He's committed to providing the highest quality executive education programs to help professionals advance their careers and drive business success. His latest book, Strategic AI, is specifically tailored for non-technical leaders and decision-makers seeking to understand how AI is not just a buzzword, but a fundamental shift disrupting industries. Eric is an accomplished AI instructor with a profound passion for blending the realms of AI and education. Through his mentorship and guidance, numerous AI enthusiasts have been inspired to pursue careers in this rapidly advancing domain. He actively collaborates with industry experts, leading research institutions, and AI organizations to stay abreast of the latest advancements in the field. Through his thought leadership, he contributes to shaping the future of AI by sharing insights, presenting innovative methodologies, and fostering fruitful collaborations. With over 25 years of experience, his executive education courses have been delivered by more than 40 universities internationally. His programs have been featured in the New York Times and many are consider critical programs to several fortune 500 companies. Prior to his involvement in executive education, Eric built and sold a successful marketing company with over 5,000 employees and 35 offices. His book, Strategic Digital Marketing, has been translated into multiple languages and used as a textbook at several universities. He has a demonstrated passion for education, leadership and entrepreneurship, and has presented at numerous conferences and events as an industry expert. Eric holds a degree in Economics from Wharton School of Business and a law degree from the New York University School of Law. |
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Barry David KrevoyBarry David Krevoy is a Senior Mortgage Advisor/Reverse Mortgage Specialist at Arbor Financial Group in Santa Ana California. Barry has been a loan officer for a little over 21 years and he is a United States Marine Corps Veteran. Barry is also a certified instructor with the California Bureau of Real Estate (CalBRE) through VAREP (Veteran Association of Real Estate Professionals) and teaches Realtors and other Loan Officers a course called Military Veteran Housing Certification (MVHC) about how they can best serve the Veteran Community. |
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Anthony BeyAnthony Bey is dedicated to helping leading brands become customer-centric organizations. His passion and commitment have helped companies turn their customers and prospects into super fans. Anthony believes the customer experience needs to be the centerpiece of its digital strategy. His notable career spans over 20 years of senior leadership positions supporting tech startups and Fortune 500 companies, including Salesforce, DocuSign, WebEx/Cisco, Intel and Macy's with sales execution, business strategy, and digital transformation; crafting exceptional customer experiences. A recognized thought leader and public speaker, Anthony can be seen on global stages educating on the transformative nature of today's customer experience, artificial intelligence, machine learning and their impact on brands and consumers. |
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Robert SlaytonRobert Slayton is a cybersecurity and cloud sales leader with 15+ years of expertise in executing B2B sales strategies for large enterprises and partners, solving business problems, optimizing sales processes and cultivating deep and wide relationships within client organizations to consistently exceed sales goals. Deep technical and product knowledge in Cybersecurity, Artificial Intelligence, Cloud native SaaS solutions, AWS/Azure, GCP, Snowflake and Compliance. Expertise in sales methodologies, go-to-market strategies and sales tools many of which utilize AI to automate, predict forecasts, and close more deals. |
To learn more about the Ashland Strategic AI for Sales Program and how it helps companies and executives, schedule a call with the program manager.