Other Specializations
Digital Marketing MBA Specialization Overview
Be the stand-out, innovative marketer companies and organizations need.
Professionals who master the art and science of digital marketing have an advantage that can help them better compete for sought-after jobs. The specialization in Digital Marketing introduces students to the skills needed for success in the digital marketing field- social media, digital, and mobile marketing. Students will work on various simulations, create ads, and monitor/interpret results. The digital marketing curriculum will include PPC, SEO, web development, and email marketing.
Potential Jobs in the Digital Marketing Field
- Responsible for formulating digital marketing strategies and campaigns.
- Attracting and engaging customers online.
- Managing digital marketing campaigns.
- Skills: Strategy development, campaign management, and data analysis.
- Manages all aspects of advertising communication and channels.
- Plans, executes, and reports on advertising campaigns.
- Skills: Campaign management, deadline adherence, and communication.
- Formulates brand strategies for brand promotion and product launches.
- Analyzes data to make informed decisions.
- Aims to achieve business objectives.
- Skills: Brand strategy, data analysis, and teamwork.
- Develops content marketing strategies.
- Focuses on storytelling, content creation, and repurposing.
- Essential for inbound marketing and SEO strategies.
- Manages social media platforms.
- Creates engaging content.
- Enhances online presence.
- Skills: Social media strategy and content creation.
- Optimizes paid advertising campaigns (e.g., Google Ads).
- Ensures alignment with marketing goals.
- Skills: Paid media strategy and campaign management.
- Utilizes tools like SEMrush for SEO and market analysis.
- Enhances organic growth through improved search engine rankings.
- Skills: SEO expertise and data analysis.
- Focuses on lead generation and customer relationship management.
- Essential for generating and converting leads online.
- Manages public relations efforts.
- Skills: Communication, relationship building, and crisis management.
- Develops media strategies for effective communication.
- Skills: Strategic planning and execution.
Curriculum
The graduation requirement for the Ashland University MBA program is 30 credits, which includes 18 credits of core courses.
Digital Marketing Specialization Courses
Prerequisite Course:
- MBA 507 – Marketing Management
Required Courses (must be taken in sequential order):
- MBA 525 – Digital Marketing
- MBA 526 – Social Media Marketing
- MBA 527 – Mobile Marketing
Frequently Asked Questions
Depending on how many credits you choose to take per semester, you may either finish the program in 1 year, 18 months, 2 years, or 3 years.
The cost per course in the MBA program is $3,030 or $1,010 per credit hour. The total number of courses depends on your knowledge and experience. There are financing options available through the Financial Aid Office.
Yes, the Master of Business Administration program is accredited by both the Association to Advance Collegiate Schools of Business (AACSB) and the Accreditation Council for Business Schools and Programs (ACBSP), providing strong evidence of the quality of our programs and our commitment to a student-centered teaching and learning approach.
You must have an undergraduate degree and some of the specialization courses have prerequisites.
The Blackboard Learning Management System is used for all courses. It includes videos, syllabi, assignments, communication options and a multitude of tools to help you be successful.